‘TOGETHER WE STAND STRONG’

Alongside the many familiar names that will present their latest models in early November, there are plenty of newcomers. And not just any: brands such as Niehoff, Wersal, Willi Schillig and Calia Italia, well-known players from Italy, Germany and Poland, but also from Denmark, ‘where we notice interest in our fair and in our visitors.’ How did the recruitment go? ‘We talked to a lot of people at home and abroad and told them our story. Many were already interested in showing their new products at Meubelbeurs Brussel, but needed that final push to sign. Some players also came to us spontaneously. Apparently word is going round in the industry that Meubelbeurs Brussel is a fixture in the trade fair landscape and worth the effort to do business and meet new customers. We have been able to present good figures in recent years, and it looks promising for the coming edition.’